While you were watching new iPhones get introduced at Apple's big reveal on Tuesday, the company quietly revamped its signature desktop app for buying music, movies and TV.
In iOS 11, users will be able to find out what their friends are listening to from within the Music app.
However the good news for iTunes users is that it looks like Apple has made a rather huge decision in the latest update to the software, which is that they have removed access to the iTunes App Store. The latest study claims that the crashing app rate on iOS devices has jumped to 54% in the second quarter - up from 50% in Q1. If you want to buy an app for your iPhone or iPad, you'll have to do it via the App Store on the device itself.
It will have the new option for searching apps.
A few other changes in the iTunes update include shifting iTunes U to the Podcasts section and moving internet radio stations to the music library sidebar.
When you're ready, click the Update button next to the section about the iTunes 12.7 update.
It's no longer a place for Apple users to get apps, instead, they would have to rely on the iOS App Store.
The new App Store for iOS 11 will have a new Today tab which will have original stories from Apple's editors from around the world talking about the newest and latests apps. Once it finishes, there will be no need to restart the Mac computer and users can start using iTunes 12.7 immediately. What it adds in this update is the ability to sync with devices running iOS 11 and social music sharing for Apple Music subscribers.
Don't worry, this doesn't mean that the App Store is going away, just that it will no longer live in iTunes.